You've seen it countless times. Maybe you're living it right now. You craft a brilliant strategy. You socialize it with the leadership team. Everyone agrees. You announce it company-wide. You set up project plans and milestones and accountability structures. Then, six months in, you realize something's wrong. People are complying with the change, but they're not committed to it. They're following the new process, but they still believe the old way was better. The energy in th
